Privacy Policy

Introduction, Purpose of the Privacy Policy

This Privacy Policy (hereinafter: Policy) pertains to the personal data processed by Be Shark Kft. (hereinafter: Data Controller) and contains the rights, obligations, and other essential provisions related to those data. The Data Controller hereby informs its clients and visitors of its websites and social media pages (hereinafter collectively referred to as: Data Subjects) that it respects the rights related to their personal data and acts according to the provisions of this Policy during data processing.

The Data Controller's data processing is based on the rules set out in the General Data Protection Regulation (GDPR) of the European Parliament and of the Council (EU) 2016/679, the Information Self-Determination and Freedom of Information Act of Hungary (Act CXII of 2011, hereinafter: Infotv.), and other relevant legislation.

The Data Controller, with this Policy, expresses its commitment to protecting personal data, enforcing the principles and provisions of the GDPR, and respecting the informational self-determination rights of Data Subjects.

The Data Controller's data protection guidelines are continuously available at www.unitycrm.hu/privacy.

The Data Controller reserves the right to change this Policy at any time. Of course, it will notify its audience of any changes in a timely manner, and those changes will also be available on the above website.

If you have any questions related to this Policy, please write to us, and we will answer your questions.

The Data Controller is committed to protecting the personal data of its customers and partners and considers it of paramount importance to respect its customers' informational self-determination rights. The Data Controller treats personal data confidentially and takes all necessary security, technical, and organizational measures to ensure the security of the data.

The Data Controller outlines its data management practices below.

Data Controller's Details

Name: Be Shark Kft.
Registered Office: 1112 Budapest, Tippan utca 2. A. lház. fszt. 9.
Tax Number: 25568303-2-43
Email: sales@unitycrm.eu

Principles of Data Management

Lawfulness, Fairness, and Transparency: The Data Controller acts lawfully, fairly, and transparently during data collection and processing, and throughout all phases of data processing.
Purpose Limitation: The Data Controller processes personal data solely for specified, explicit, and legitimate purposes and does not process them in a way that is incompatible with those purposes.
Data Minimization: The Data Controller processes only the personal data that are adequate, relevant, and limited to what is necessary in relation to the purposes for which they are processed.
Accuracy: The Data Controller strives to ensure that personal data are accurate and, where necessary, kept up to date.

The principles of data management are in line with the current data protection legislation of Hungary, particularly:

Act CXII of 2011 on Informational Self-Determination and Freedom of Information (Infotv.);
Regulation (EU) 2016/679 of the European Parliament and of the Council (General Data Protection Regulation, GDPR);
Act V of 2013 on the Civil Code (Ptk.);
Act C of 2000 on Accounting (Accounting Act);
Act LIII of 2017 on the Prevention and Combating of Money Laundering and Terrorist Financing (AML Act);
Act CCXXXVII of 2013 on Credit Institutions and Financial Enterprises (Credit Institutions Act).

Scope of Processed Personal Data

Personal data are any information relating to an identified or identifiable natural person.

The Data Controller processes personal data only with the Data Subject's voluntary consent given for a specific purpose. The Data Controller processes only the personal data necessary for achieving the purpose of the data processing.

On the www.unitycrm.hu and www.unitycrm.eu websites, we process the following personal data:

Personal data required for requesting a free callback related to inquiries: full name, email address, phone number, product.

Duration of data processing: continuous until the interested person requests the deletion of their data.
Legal basis: voluntary consent.
Purpose of data processing: contact, information.

The Data Subject may at any time prohibit the data processing.

The provided email addresses are used by the Data Controller for the following purposes: identifying the User and maintaining contact.

The provided phone number is used by the Data Controller for the following purposes: maintaining contact.

Data Processing in CRM Software

The CRM software provided by Be Shark Kft. processes personal data for the following purposes:

Managing customer relationships
Sales tracking and analytics
Customer service management
Marketing automation and communications
Customer segmentation and profiling

The types of personal data processed in the CRM software include, but are not limited to:

Contact information (name, email, phone number, address)
Communication history (emails, calls, messages)
Purchase history and transaction details
Customer preferences and behavior
Notes and internal comments

Technical Data

The Data Controller selects and operates the IT tools used for personal data processing during the provision of the service in such a way that the processed data:

are accessible to authorized persons (availability);
are authenticated and their authenticity is ensured (data processing authenticity);
their integrity can be verified (data integrity);
are protected against unauthorized access (data confidentiality).

The Data Controller protects the data with appropriate measures against unauthorized access, alteration, transmission, disclosure, deletion or destruction, and accidental destruction.

The Data Controller ensures the security of data processing with technical, organizational, and organizational measures that provide a level of protection appropriate to the risks associated with data processing.

The Data Controller maintains:

Confidentiality: protects the information so that only those who are authorized can access it;
Integrity: protects the accuracy and completeness of the information and the method of processing;
Availability: ensures that the authorized user can access the information when needed and that the necessary tools are available.

During the visit to the www.unitycrm.hu and www.unitycrm.eu sites, the following data are recorded in the Data Controller's system: the IP address of the Data Subject's computer, the start and end time of the visit, the pages viewed, and, depending on the settings of the Data Subject's computer, the type of operating system and browser used. These data are automatically recorded by the system upon entry and exit.

The automatically recorded data are logged by the system without a separate statement or action of the user upon entry and exit.

The Data Controller does not link the log data to other personal data. Only the Data Controller has access to the log files.

Cookie Management

The purpose of cookies:

collect information about visitors and their devices;
remember individual settings of visitors, which may be used during online transactions, so they do not need to be re-entered;
facilitate the use of the website;
provide a quality user experience.

During the visit to the www.unitycrm.hu and www.unitycrm.eu sites, the Data Controller's system automatically logs the IP addresses of the visitors and other data sent by the browser program, as well as the data necessary for the proper functioning of the site through the use of cookies.

The Data Controller uses cookies for the following purposes:

collecting information about the use of the website by the Data Subjects;
identifying the Data Subjects, distinguishing their current session, storing data, and remembering settings chosen by the Data Subjects.

The Data Subject can configure their browser to notify them of the placement of cookies and can decide to disable them. The Data Subject can delete cookies from their browser at any time.

Data Processing, Parties Entitled to Access Data

The processing and handling of the Data Subject's data occur at the Data Controller's registered office and the location where the Data Subject provided the data.

The data are processed directly and indirectly by the Data Controller and may also involve a data processor appointed by the Data Controller for the purpose of achieving the data processing objective. The data are not disclosed to third parties.

Data processed through the CRM software may be shared with the following third parties under strict data protection and confidentiality agreements:

Cloud service providers for data storage and backup
Third-party integration partners (e.g., email marketing services, sales tools)
IT service providers for maintenance and support

Rights of Data Subjects

Data Subjects have the following rights:

Right of Access: The Data Subject is entitled to receive feedback from the Data Controller on whether their personal data are being processed and, if so, to access the following information: purposes of the processing; categories of personal data; recipients to whom the personal data have been or will be disclosed; the envisaged period for which the personal data will be stored; the rights of the Data Subject; the right to lodge a complaint with a supervisory authority; the source of the data; the existence of automated decision-making, including profiling.
Right to Rectification: The Data Subject can request the correction of inaccurate personal data.
Right to Erasure: The Data Subject can request the deletion of their personal data.
Right to Restrict Processing: The Data Subject can request the restriction of data processing.
Right to Data Portability: The Data Subject is entitled to transfer their data from the Data Controller to another data controller.
Right to Object: The Data Subject is entitled to object to the processing of their personal data.

The Data Subject may enforce his or her rights before the competent court. In the event of a breach, the Data Subject may seek legal remedy at the National Authority for Data Protection and Freedom of Information (Address: 1055 Budapest, Falk Miksa utca 9-11. Website: www.naih.hu Phone: +36 (1) 391-1400 E-mail: ugyfelszolgalat@naih.hu).

Data Breach Management

In the event of a data breach, the Data Controller will promptly notify the Data Subjects and the supervisory authority. The management and registration of data breaches are governed by a separate policy.

Final Provisions

This Privacy Policy is effective from June 18, 2024. The Data Controller reserves the right to amend this Policy at any time. Changes will take effect upon publication on the website.